If you are looking to start selling a white label product on Amazon, it can be difficult to decide which products you should choose. Nowadays, you can find just about any product you set your mind to within the online Amazon jungle! Therefore, it’s important to find a niche with a relatively high demand. You need to find a product with a large consumer base that hasn’t already been saturated by the existing Amazon marketplace.
When considering starting a reselling business on Amazon, many people will opt for something like books, clothing, or electronics. This article should help you to stray from this path. We will help you to make a more well-informed decision that is likely to bring higher success to your business.
Lets go over a few of the best products to introduce to your business in 2020:
Which White Label Products Should I Sell on Amazon in 2020?
Selling Hand Sanitiser
Selling hand sanitiser is more relevant now than ever with the current spread of Covid-19. There is a huge worldwide demand unlike we have ever seen before, meaning now is an excellent time to bring your own hand sanitiser products to the market.
Selling Supplements
The supplement market is booming right now with worldwide growth at over 100% in the last 5 years. There has never been a better time than right now to start your supplement brand. In addition to this, a supplement brand holds space for lots of future development and product additions. You can create a huge range of supplemental products containing different vitamins and extracts which will provide them with different benefits and uses.
Selling Vape Products
Another area you could focus on is the vape industry. In the vape industry, consumers are often looking for a fast and cheap way to get the products they love. When selling e-liquids and nicotine shots on Amazon, you are guaranteed to have an existing audience on the website who are looking for those products at a low cost with fast delivery times.
Can I Sell CBD on Amazon?
Selling CBD products on Amazon is not currently permitted. However, you may choose to create a white-label CBD brand to sell on other platforms (i.e. your own website/ store). The CBD market is fairly new, and has seen immense growth and popularity in recent years. CBD products consistently attract new customers through a widespread sense of curiosity about the power of cannabinoids. Again, these can come in various forms including oils, e-liquids, cosmetics, edibles, or drinks. Plus, you can choose from a variety of different CBD extracts to infuse your products with.
Take a look through our full range of products in more detail here.
Starting A White-Label Brand
One of the best ways to sell your own products on Amazon is through white labelling. White labelling refers to the process of rebranding an existing product from a manufacturer and selling it under your own label – hence the name ‘white label’! White labelling allows you to spread your own brand message and maintain a consistent brand identity without having to create a product line from scratch. You can choose your own product formulations, your branding designs, undertake your own marketing strategies, and run your business your way without having to go through any of the hassle associated with manufacturing.
Using an existing manufacturer to create your products for you, including labelling and distribution, removes a huge amount of the hard work. Additionally, you will not have to undergo the process of obtaining various licenses and accreditations in order to begin manufacturing. This especially applies to producing CBD products, supplements, and e-liquids since these are heavily regulated industries when it comes to production. A good manufacturer will already have all of these required licenses in place.
Advantages of White-Labelling
Starting a white label hand sanitiser, supplement, CBD, or e-liquid brand can have a number of advantages over reselling an existing brand:
- Your Own Brand – Your brand message can stay consistent, and you can keep building on the goodwill that your brand gains among your customer base.
- Saves Time And Money – Creating your own product from scratch might sound like a great idea at some point, but unless you’ve done it (successfully) before, you probably aren’t aware of all the energy and resources that go into creating an original product. White labelling will remove this unnecessary step from the process. Why waste time reinventing the wheel when you can white label?
- Strengthens Customer Loyalty – Every time a consumer uses your white labeled product and sees your name attached, they will associate the positive experience with YOUR brand name. Their loyalty to your brand will increase, which opens up wider possibilities for your business’ future.
- Take Advantage Of Expert Work – If third-party developers have the focus and expertise to make a product better than you can, you may as well utilise this quality work and enjoy slapping your brand name on there!
- Alleviate The Pressure – If something goes wrong before, during or after white label production, it is the manufacturers responsibility to put it right – not yours. You will choose the product, the specification and the packaging – we’ll take care of the production.
- Sell Refined Products – Most third-party tools have already gone through beta tests, revisions, troubleshooting, and many other fine tuning processes. Rather than going through the growing pains of launching your own product, you can use an already-polished product with your name attached.
Take a look through our different White-Label Packages here.
Choosing The Right Manufacturer
If you have made the decision to start a white-label brand, it may seem daunting needing to choose the right manufacturer to start this journey with. It can be difficult to know who to trust, and what to look out for. When choosing a manufacturer, it is important to first consider many different factors. We will cover these below:
ISO Accreditation
At SVC Labs, our 12,000 square foot facility is ISO 9001/14001 accredited. This means the International Standardisation Organisation has verified that our company has demonstrated the ability to consistently provide products that exceed customer, statutory, and regulatory requirements.
Quality Assurance
Additionally, all of our products undergo quality assurance analysis via both in-house testing and chemical analysis. In-House Testing aims to evaluate the quality of products throughout the duration of the entire manufacturing process. This is undertaken by the Research and Development department. Chemical analysis is undertaken by an external compliance agency to verify that all products are TPD (Tobacco Product Directory) compliant, safe for human consumption, and legal to sell.
Product Development
At SVC Labs, we have a dedicated Research and Development department who are experts in their field. Product integrity, safety, and quality are of the utmost importance to us – this is the principle we apply when developing our CBD, e-liquid and supplements.
Restriction is off the menu. We do not assign ourselves a restrictive number of raw ingredients and flavours to work with. Our Research & Development team apply scientific practise and years of experience to create the very best custom formulas and combinations. This ensures your white-label products meet your requirements, and can be as distinct and unique as you like.
We pride ourselves on finding optimal flavour pairings and recipe combinations using ingredients sourced from all over the world. This is how we produce the best CBD, e-liquid and supplement products.
Production
Our facility has the capacity to produce over 130,000 units per day, meaning we are more than capable of bringing on new white-label clients. We have invested heavily in automation and state-of-the-art production lines to ensure that the process always runs smoothly and efficiently. Most importantly, we have invested in staff training to ensure our team follows necessary procedures to exceed the required standards.
What Happens Next?
So, you have chosen your manufacturer, and you have decided on your product focus. The next step is to finalise your logo and packaging, and any other design elements. After these decisions have been finalised, we can move on to fulfillment!
Branding & Design
If you don’t already have an existing brand, it can be difficult to make decisions about your logo and packaging. When it comes to branding, there are many important things to consider. This includes your brand identity, your message, your audience, and the colours and typography you want to use.
Luckily, at SVC Labs we have a dedicated design department who will be able to help you any step of the way. We can offer advice and guidance when making these branding decisions, as well as producing a number of logo and packaging options until we find one that suits you the best. Our designers are experts in maximising brand awareness, and creating a consistent brand identity.
Fulfilment
And finally… we have reached the final step! Once your products have been finalised, you will need to consider the fulfillment process before the production begins. As the retail industry continues to evolve, the need for more advanced technology and automation to meet customer demand increases. Therefore, it is important to have a good fulfillment plan in place.
Luckily for you, at SVC Labs we also handle the fulfillment and distribution of our clients’ white label products! Our investment in future technologies power faster picking times, more efficient delivery times, and lower costs for our clients and their customers.
So yes, we can literally take you right through from start to finish.
Contact us today to find out more or to receive a quote. We look forward to working with you!
