About us

We are the Simple Company

We create and accelerate leading brands for ourselves and our clients in the wellness, hemp, and e-liquid spaces. With 10 years of experience under our belts, we are wizards at what we do. We are a vertically integrated company and manufacturing partner to some of the UK’s biggest wellness and vegan brands, taking initial concepts right through to execution.

300+ brands created

45 million+ finished products made

500+ happy clients

Our People

Our people are the driving force of our company. That’s why we hire talented, motivated individuals, from expert product developers and production specialists, to skilled designers and marketing champs.

Our Products

Every day, we are developing, improving, and creating. Bringing innovative, inspiring new brands to the market is our forte, operating right through from an initial concept to a final product.

Our Clients

We communicate clearly because, in a world crowded with over-the-top procedures, simple wins. We are the trusted white-label partner, the built-in product arm, and the consistent support that adds value beyond your expectations.

Our Commitment

We are a tight-knit team of real people – fellow business owners – who are passionate about creating outstanding products & brands. As individuals and as a whole, we are committed to being the best.

About us

Our story so far


Quitting smoking is no easy feat. Just ask our founders! After trying everything to kick tobacco, they found only one thing worked – vaping. This is where the Simple Vape Co concept was born; from a London kitchen in 2013.


Simple Vape Co expanded to an office in Brighton, UK. This is the year that Cheap Thrills Juice Co was born – one of the biggest names in e-liquid.


We faced new expansions that turned Simple Vape Co into more than just vapes. We moved to a larger facility, diversified into white label manufacturing, and began the production of hemp & CBD products, birthing our first CBD brand: Honest Hemp.


After back-to-back successful brand launches, it was time to increase our capacity! We designed, built, and optimised our own brand new ISO facility in Gatwick, UK and launched our bespoke ERP system.


Not only did our state-of-the-art HQ give us a nicer workspace, but it also increased our capacity by over 500%. New production lines helped us manage the extra demand as we supplied national retailers with standout products.


A big year for Simple Co. as we began to diversify in the supplement market. We faced huge developments in our product range, offering new innovative solutions to a diverse group of clients as well as introducing our own new brands.


We made the decision to split the Simple Co. into its three divisions… Simple Wellness, Simple Hemp, and Simple Vape. This year has seen the birth of many new wellness brands for us. We are continuing to expand our team, our products, our brands, and our innovation, becoming bigger and better year-on-year.

About us

Our Infrastructure

State-of-the-art facility

We’ve invested in our facility’s equipment and house 3 fully automated production lines, to bring you only the best.

GMP standards

We operate to GMP standards, ensuring safety, quality, and consistency in all our products.


R&D suite

Our scientists create all of our formulations and flavours onsite using state-of-the-art methods.



Superb workforce

Our team of experienced, dynamic, and talented industry specialists are motivated to be the best in their field.



brands created

45 million+

finished products made




yearly growth


units per day capacity

About us


We are proud to put a huge focus on maximising sustainability in everything we do. We are driven by the goal to continuously improve, ensuring we source eco-friendly materials from local suppliers whenever possible to minimise the environmental impact of our supply chain. We offset our carbon emissions to renewable energy products around the world and plant trees on behalf of our customers and clients.